Search Academy
From search base to measurable optimization.
A learning path for e-commerce, product, data and development teams.
2. Relevance & ranking
Start →3. Product data
Start →4. Zero-result searches
Start →5. Search Analytics
Start →6. Merchandising
Start →7. AI Search
Start →Advanced: Query Understanding
Start →Advanced: Ranking experiments
Start →Advanced: Multi-store governance
Start →Advanced: Conversion Attribution
From search click to order and recent conversions.
Start →Advanced: Search Evaluation
Query sets, judgment, regression tests and online KPIs.
Start →Advanced: Zero-results diagnosis
Classify the cause before you optimize.
Start →