Goals & scope
Determine use cases, KPIs, stores, markets, and the main search issues.
Stakeholders →Roadmap
From initial scope to a manageable search go-live.
A fixed order prevents technology from anticipating product data, measurement definitions, ownership and acceptance criteria.
Product data
Inventory fields, missing attributes, identifiers, variants, and update speed.
Product data checklist →UX & Interaction
Design search field, autocomplete, results, filters, mobile behavior and recovery.
Search UX →Tracking
Define query, click, and conversion events before acceptance begins.
Tracking checklist →Acceptance
Test representative queries, devices, filters, errors, performance and fallback.
Search audit →Go-live
Schedule monitoring, rollback, ownership and concrete checks for the first days.
Go-live checklist →Optimization
Work with fixed reviews of top terms, zero-result searches, CTR, conversion and operational signals.
Optimization cycle →Governance
Establish responsibilities and change processes for structural management.
Governance →