Search field & autocomplete
Is search immediately findable, do suggestions respond quickly and is it clear what type of suggestion is shown?
Autocomplete →Search audit
Check your online store search from search field to conversion.
A complete audit looks at relevance, user experience, product data, commercial control, measurability and operational health.
Relevance
Test exact product names, brands, SKUs, synonyms, typos, descriptive questions and long-tail.
Query test set →Filters
Are facets logical, mobile-usable and based on reliable product attributes?
Filters →Zero-result searches
Investigate causes and check whether recovery paths fit the original intention.
Zero-result searches →Merchandising
Asses whether commercial rules support relevance and have a clear term and owner.
Merchandising →Analytics
Check definitions and data quality for search volume, zero-result searches, CTR, product clicks and conversion.
Analytics →Mobile
Test keyboard, suggestions, active filters, scroll behavior, touch targets and product cards.
Mobile checklist →Product data
Check titles, categories, brands, attributes, identifiers, stock and variants.
Product data checklist →From audit to prioritized improvement roadmap.
Use range, severity, evidence, and effort to address problems in a logical order.