Search event
Are query, time, store and relevant session or visitor context recorded consistently?
Data quality →Tracking
Verify that search conversions are measured reliably.
A conversion figure is only usable when query, product click, visitor context, order and store are linked correctly and explainably.
Product click
Is it clear from which search action, result position and source the product has been clicked?
Search conversion →Order event
Check order ID, time, amount, currency and available product context.
Recent conversions →Attribution
Capture attribution method, window and reason so that attributed and unattributed orders remain explainable.
Attribution →Attribution window
Use one consistent definition and document why the chosen window fits the customer journey.
Attribution window →Store isolation
Check that search, click and order dates from different shops are not mixed together.
Store isolation →Unattributed orders
Treat unassigned orders as a diagnostic signal rather than making them invisible.
Unattributed →Monitoring
Check event health and recent examples after releases or tracking changes.
Conversion health →