Search volume
Number of searches, unique searchers and share sessions that use search.
Search volume →Template
A compact KPI dashboard for search teams.
Use a fixed overview to periodically assess search quality and link analyses to concrete actions.
Zero-result searches
Free percentage of results plus key queries, volume and cause category.
Zero-result searches →Search CTR
Share of searches that leads to a product click, where usefully broken down by device or market.
CTR →Conversion
Keep attributed and unattributed orders visible and use one consistent attribution definition.
Conversion →Top terms
Compare volume, CTR, zero-result searches and conversion for the main query segments.
Query segments →Data quality
Make missing events, duplicates and tracking changes visible next to the KPIs.
Data quality →Trends
Compare periods with the same definitions and write down campaigns, assortment changes and releases.
Trends →Action list
Capture owner, hypothesis, priority, change and measurement moment per problem.
Roadmap template →Rhythm
Distinguish between operational control and structural optimization.
Operational deviations require prompt control. Structural trends require sufficient data and a fixed evaluation cycle. Use the same KPI definitions by time.
FrequencyFocusExample
Daily / after releaseHealthEvents, latency
WeeklyDeviationsZero-result searches, top queries
MonthlyTrendCTR, Conversion