Trends
Detect change before it appears in the monthly totals.
Trend analyses help recognize assortment questions, seasons and emerging customer language earlier.
Reference period
Compare with last week, period or the same season where appropriate.
New terms
Detect queries that build volume quickly.
Declining terms
Check assortment, campaigns or changed terminology.
Market Differences
See trends by store and country.
Zero-result searches
A rising problem term can be an assortment chance.