Conversion
Only use conversions whose relationship with search is sufficiently reliable.
Make attributed, unattributed and excluded orders visible so that totals remain verifiable.
Attribution status
Splits attributed and unattributed.
Attribution Reason
Keep the signals with which a link was created.
Store isolation
Link click and order only within the same store context.
Order value
Check duplicates, currency, and order status.
Window
Use a documented attribution window.