Dutch and French
Rate synonyms, spelling and product terms by language instead of using one glossary for the entire market.
Search Quality →Belgium
Multilingual search for Belgian e-commerce.
Belgian online stores often combine multiple languages, assortments and regional expectations. Search therefore requires local terminology and measurability within one manageable strategy.
Language and market
Handle local customer language as part of search quality.
Local word choice
Use real search data to see where literal translations differ from terms that Belgian customers use themselves.
Search volume →Multi-store
Keep shops, language context and local institutions separate where needed, with shared principles for quality and measurement.
Multi-store →Product data
Make sure that categories, attributes and product names are sufficiently useful for matching and filtering per storefront.
Product data →Local steering
Make commercial choices differ without shredding search.
Merchandising
Align campaigns and product priority by market or storefront within clear relevance limits.
Merchandising →Filters
Use local category and attribute structures as the basis for facets that really help visitors choose.
Filters →Analytics by shop
Compare zero-result searches, CTR and conversion by language or store to eliminate local differences.
Analytics →Governance
Determine what is centrally managed and which language or market institutions may differ locally.
Search governance →Test Belgian search by language and storefront.
This way you can see which differences really need local management and which can remain central.