Zero measurement
Capture search volume, zero-result searches, CTR, conversion, management time, and known bottlenecks before building scenarios.
Analytics →Management business case
Make search understandable as an investment, not as a feature list.
A credible business case starts with the current situation and explicitly makes what improvement you expect, what costs and risks are involved and how the result is assessed later.
Commercial impact
Work with conservative scenarios and separate assumptions clearly from measured figures.
Business case →Customer impact
Describe which friction you want to reduce: wrong results, too many steps, weak filters or missing products.
Search UX →TCO
Take license, integration, engineering, management, support and future expansion over the same period of time.
TCO →Risk
Pose migration, product data, tracking, operational dependencies and internal capacity in advance.
Migration →Measuring plan
Capture primary KPIs, baseline, evaluation period and ownership before assessing the investment.
KPI-Template →Management question
What value do we expect, based on what evidence?
Make clear what has been measured, what is being adopted and what change is needed for the business case to succeed. This way, the underpinnings remain controllable.
PartSourceOutcome
BaselineOwn analyticsCurrent performance
ScenarioConservative assumptionExpected bandwidth
CostsTCOEqual period
EvaluationFixed KPIsGo/no-go or sequel