Boost & bury
Change product priority within clear relevance limits.
Boost & buryMerchandising use case
Add commercial campaigns without losing relevance.
Search is a valuable commercial place because visitors already show intention. Campaigns therefore work best as a controlled additional signal on top of relevant results.
Campaign control
Make rules temporary, explainable and measurable.
Campaigns
Set duration, target group and search context in advance.
Campaigns →Banners
Show promotions only for suitable search queries or categories.
Search banners →Stock
Prevent barely available products from being pushed unnecessarily.
Inventory controlled →Control effect
Measure whether commercial control actually helps the search experience.
Measuring plan
Determine in advance which query, click and conversion signals are relevant.
Measurement plan →Experiments
Compare changes controlled rather than just on feeling.
Experiments →Analytics
Follow CTR, zero-result searches and conversion in the same period context.
Analytics →Governance
Capture who is allowed to activate campaigns and when they automatically stop.
Governance →Use real campaign queries to assess merchandising.
This way you can see whether commercial control supports relevance rather than displaces it.