Local terminology
Connect Italian customer terms with catalog words where search data shows that both vary.
Synonyms →Italy
A search experience that matches Italian customer language.
International retailers can centrally organize product data while managing Italian search terms, campaigns and analytics as their own market context.
Product data
Use local titles, categories, brands and attributes as the foundation for relevant matching and filters.
Product data →Product Discovery
Also, support orientation questions when a visitor does not yet know an exact product name.
Discovery Product →Filters
Connect facets to the properties that make a real difference within the local category.
Filters →Merchandising
Tailor product priority to local campaigns, season and availability.
Merchandising →Analytics
Measure zero-result searches, CTR and conversion separately for Italy so that local patterns remain visible.
Analytics →Test Italian search with real local queries.
This way you assess actual product findability instead of just translation.