Store scope
Request data within one explicit store or market context.
Developer Center · Analytics
Analytics API
Use the same KPI definitions in API, dashboards and exports. Only then will comparisons between periods, stores and markets remain reliable.
Periods
Use consistent time zones, boundaries, and comparison periods.
Dimensions
Only segment where it adds meaning, for example on device, market, or query type.
Definitions
Calculate zero-result searches, CTR and conversion everywhere according to the same rules.
KPI-Template →