Alternatives
Show similar products when a visitor wants more choice or a desired item is not available.
Product recommendations
From searching for discovery with relevant recommendations.
Recommendations help visitors when there are multiple good options, when a product is unavailable or when additional products logically match the current interest.
Additional Products
Make relevant accessories and combinations visible without visitors having to search again.
Context from search
The search query provides valuable information about what someone is trying to achieve. This context can contribute to better recommendations.
Commercial control
Align recommendations with assortment, stock and own commercial priorities.
Not a random carousel
Good recommendations are relevant for the current page, the product and the intention of the visitor.
Measuring and improving
Measure clicks and conversions to assess which recommendations actually help.
Make product discovery part of every customer journey.
Discuss how recommendations can connect to search, merchandising and your assortment.