Knowledge base

Search governance: who decides what and on what basis?

Structural search quality requires clear roles, KPI definitions and a controlled change process.

Ownership

Designate a clear owner for search quality and divide responsibilities between e-commerce, data, development and merchandising.

Document key ranking rules, synonyms and campaigns including reason and evaluation moment.

Use fixed definitions for CTR, zero-result searches and conversion so that teams discuss the same digits.

Schedule fixed moments for data, regressions and commercial exceptions.