Titles
Use local names without losing technical core information.
Product data
Translate presentation, retain product identity.
A product can have multiple language values, while SKU, EAN, relationships and technical identity remain central.
Categories
Connect taxonomy to local navigation and search language.
Attributes
Translate labels and values where necessary, but maintain stable internal identifiers.
Brands
Do not change brand names unless the market actually uses another official form.
Variants
Normalize size, color and unit information by market.
Fallback
Decide what happens when a local translation is missing.