Glossary

Typo Tolerance

Typo Tolerance is the ability of search to show actionable results when a visitor types a word wrong.

Why need?

Mobile input, long product names and unknown brands increase the likelihood of typing errors.

Not every deviation is a mistake

New brands, professional terms and SKUs should not be automatically corrected to a known word.

Context helps

Catalogue words, word length and exact identifiers can determine how much tolerance is safe.

Measuring

Check that corrections lead to better clicks and fewer real zero-result searches, not just to more results.