Glossary

Synonym Management

Synonym Management is the targeted management of alternative words that express the same or a highly related search need.

Source

Good rules come from real search data, zero-result searches, low CTR or demonstrable differences between customer and catalog language.

Not every relationship has to work in two directions; specific terms can be deliberately treated differently than broad terms.

Synonyms should be assessed by language, market and assortment rather than as a universal glossary.

Capture reason, owner and evaluation moment so that outdated or too broad rules can be removed.