Need relationship
Query, product click, session or other reliable context must connect the conversion to search.
Glossary
Search Conversion
A search Conversion is a desired action, usually an order, that can be linked to a previous search interaction sufficiently reliably.
Store context
Multi-store requires click and order to fall within the same relevant store or market context.
Attribution window
Define how long after a relevant search interaction a conversion may still be attributed to search.
Why important?
Search Conversion connects search quality with commercial results and makes optimization more well-founded.