Recognizing entities
Brands, product types, categories, sizes, colors and other attributes can be removed from the query.
Glossary
Query Understanding
Query Understanding is dissecting and interpreting a search question before matching and ranking take place.
Recognizing intention
The same words can have a different meaning depending on the combination and context of the search query.
Exactly where necessary
Identifiers and specific product names should not be toned down by too broad an interpretation.
Collaboration
Query Understanding collaborates with spelling, synonyms, semantic search, filters and ranking.