Glossary

Product Discovery

Discovery is the process in which visitors find, discover, compare and refine relevant products until a suitable choice remains.

More than search

Discovery also includes categories, filters, recommendations, merchandising and other routes through the range.

Anyone who knows exactly what is needed, especially expect speed and precision in search.

Those who start with a problem or broad desire have more to do with context, refinement and alternative discovery routes.

Shorten the route from need for suitable product without unduly hiding relevant alternatives.