Type & material
Rings, necklaces, bracelets and earrings combine with gold, silver, steel and other materials.
Product data →Jewelry & accessories
Search by style, material, occasion and gift intent.
With jewelry, discovery is often about more than an exact product name. Customers combine type, material, color, style, size and occasion in one search.
Jewelry Discovery
Make aesthetic and practical features discoverable.
Style
Support terms such as minimalist, classic, statement or vintage as customer language in addition to catalog characteristics.
AI Search →Size & variant
Allow ring size, length, color and execution to work logically in filters and results.
Filters →Occasion
Questions around birthday, wedding, anniversary or gift often combine style and budget.
Inspiration with control
Allow discovery and merchandising to work together without losing relevance.
Gift Intention
Use opportunity, recipient, style and budget as a context for exploratory search questions.
Brands
Recognize brand intent and combine it with product type, material and variant.
Merchandising
Use collections and campaigns as an additional signal on top of relevant results.
Merchandising →Analytics
Use query and click data to better understand styles, occasions, and product language.
Analytics →Test with real style, size and gift questions.
This way you can see whether the search experience fits in with both targeted and inspiring product discovery.