Article numbers
Make SKUs and well-known product codes quick and precisely findable.
Article numbers →Office
Quick from article number or need for the right office product.
Office assortments contain many similar items, packaging sizes and brands. Business customers especially want to be able to order quickly, predictably and repeatably.
Business Search Routes
Combine exact articles with wide usage questions.
Repeat purchases
Help repeat customers find familiar products without unnecessary steps.
Repeat purchases →Packaging
Make numbers, formats and packaging units consistently comparable via product data and filters.
Units →Alternatives
Show replacements only based on relevant product characteristics and availability.
Search Quality →From need to category
Also support searchers who do not yet know an item number.
Broad search terms
Home workplace questions, meeting room or archiving can affect multiple product groups.
AI Search →Filters
Use brand, size, color, packaging and other category own properties selectively.
Filters →Zero-result searches
Analyze missing items, alternative codes and business customer language as separate causes.
Zero-result searches →Analytics
Discover which articles and needs come back structurally and where alternatives are needed.
Analytics →Test with real article codes and business search questions.
This is how you assess search for speed, precision and repeatability.