Technical specifications
Make dimensions, material, power, connection and other category features usable.
Product data →Construction & tools
Make technical assortments findable for professional and consumer.
Construction products combine sizes, materials, applications and technical characteristics. Search must be able to connect professional terms and ordinary customer language with reliable product data.
Technical product search
Let specifications and application come together.
Professional & consumer language
Use synonyms and controlled semantic matching for differences between jargon and customer language.
Synonyms →Filters
Only show facets that really help refine within the current product group.
Filters →Parts
Use identifiers and compatibility data where they are explicitly available for parts and accessories.
Compatibility →Quality monitoring
Improve search results based on real technical demand.
Exact codes
Do not allow product codes, article numbers and known models to snow through wider matching.
Application Questions
Support longer questions when visitors know the problem but not the exact product name.
AI Search →Zero-result searches
Analyze missed question on missing products, writing methods, and missing attributes.
Zero-result searches →Analytics
Use query and click data to improve technical product data and navigation in a targeted manner.
Analytics →Test with your own articles, sizes and technical terms.
This makes it clear where product data, filters and matching add the most value.