SKU Success rate
Which proportion of exact code queries will find the right article right away?
B2B Analytics
Measure efficiency and order quality in addition to conversion.
Business search is not only about more orders, but also about finding faster, fewer errors and better support for recurring processes.
Technical zero-result searches
Which specification combinations do not provide a product?
Reformulations
How often do professionals need to change their query?
Time to product
Measure how many steps are needed for a usable product click.
Repeat purchases
Are well-known products recovered faster?
Order errors
Follow where wrong variant, packaging or incompatible part is chosen.
Unattributed orders
Check that business buying cycles are using a suitable attribution window.
Segmentation
Split by customer type, store, country, device and query type without leaking sensitive data.