Product cards

Let each card give enough information to choose.

Search results are judged by what is visible before the click. Therefore, show the characteristics that are distinctive within the query context.

Title

Use a clear product name without unnecessary repetition.

Price

Make basic price, offer and any unit price understandable.

Stock

Prevent an attractive card from leading to an unavailable product without alternative.

Variants

Show color, size or execution when that speeds up the choice.

Characteristics

Use query-relevant technical or commercial characteristics.

Badges

Limit badges to information that really helps compare.