Boost and bury
Give important products more visibility and lower less desired results controlled.
Ranking rules
Combine search relevance with commercial priorities.
Ranking rules give e-commerce teams control over which products receive extra attention, without losing sight of the relevance of the search question.
Business signals
Use inventory, margin, brand, popularity, campaign, or product status as an additional ranking factor.
Time-controlled rules
Allow actions and seasonal campaigns to start and stop automatically within preset periods.
Can a ranking rule completely overwrite relevance?
Is usually not desirable. Commercial rules work best as a complement to a strong relevant basis.
Can rules vary by store?
Multi-store environments may require different commercial priorities per shop or market.
How do you measure whether a rule works?
Compare clicks, conversion and revenue before and after the change with Search Analytics.