Multi-store
Keep central control and local commercial space.
Not every campaign, stock position or brand priority should be the same in every store.
Central base
Define shared guardrails and naming.
Local overrides
Allow deviations where assortment or market requires it.
Store ID
Explicitly keep rules and analytics per store context.
Version control
Capture changes and owner.
Comparison
Use the same KPI definitions to compare stores without merging data.