Conversion attribution for e-commerce search.

Reliable chain

Capture query, product click, session, store ID and order separately and only link when the identifiers are sufficiently reliable.

Attribution window

Choose a time window that fits the buying cycle and prevent old clicks from being randomly linked to new orders.

Attributed versus unattributed

An order without sufficient evidence should remain unattributed. That's better than an incorrect link.

Multi-store

Attribution must remain separate per store to prevent cross-store pollution.