Central
Product identifiers, security, event definitions and basic architecture.
Governance
Decide in advance what is central and what may differ locally.
International growth becomes manageable when product identity, security and measurement definitions remain central, while language and commerce can be coordinated locally.
Local
Terminology, synonyms, campaigns and market-related ranking.
Roles
Determine who is allowed to change, publish and roll back.
Audit
Significant changes must be traceable.
Store isolation
Data and configuration remain logically separate per store.
Review rhythm
Plan central and local quality reviews.