KPI Framework

Measure search in layers, not with one final grade.

A good framework combines usage, quality, interaction and commercial outcomes.

Range

Search usage and search volume.

Quality

Zero-result searches, relevance judgments and reformulations.

Interaction

CTR, Filter usage and suggestion selection.

Conversion

Attributed orders and value within the same store.

Operational

Latency, index freshness and event coverage.

Commercial

Revenue, margin and campaign impact where reliable measurable.